The core PREVENT IT awareness campaign mission is to promote safe and preventive practices tackling Antibiotic Resistance (ABR). In fact, Antimicrobial Resistance can be the cause of the upcoming pandemic. The pandemic would be caused by inappropriate practices that most people follow without knowing their life-threatening consequences. Such practices include taking antibiotics for minutest problems, not following doctors’ prescriptions, altering the course of antibiotics by themselves, etc.
As a first step, PREVENT IT Awareness Campaign aims to make people aware of the overall problem sharing an introductive short animated video.